FSG begins new journey with £ 638m acquisition launches 3.0 plan for Liverpool owners

Fenway Sports Group is adding a new sports team to its portfolio.

Already the owners of Liverpool, the Boston Red Sox and Roush Fenway Racing, FSG is close to an agreement on a £ 638 million ($ 845 million) Pittsburgh Penguins, according to US reports.

Another sports property had been on the agenda for several months since RedBird Capital Partners made a $ 750 million investment in FSG in March, accounting for 11 percent of its business.

Red Sox president and FSG partner Sam Kennedy, who spoke to the Boston Globe earlier this year, said: “We are a huge admirer of the National Basketball Association and, of course, the National Hockey League.

“It’s a natural place for Fenway Sports Group to look, but we haven’t had any specific discussions or negotiations with any local market.

“But as we have done here for two decades, we have been in contact with (NBA commissioner) Adam Silver and his team and (NHL commissioner) Gary Bettman and (deputy commissioner) Bill Daly just to tell them about it at some point. We would like to explore more opportunities for their in his league.

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“Fenway 3.0 plans to triple the number of new and different teams, leagues and incomes, maybe here in North America, maybe overseas.

“But I think we’ll see more of the same thing, which is a commitment to blue-chip assets and getting blue-chip control involved and moving forward.”

Now it seems like this is happening.

The FSG has a number of significant advantages when it receives a team like the Penguins, which has the 11th highest ranking among the 31 teams in the NHL, but whose operating income is higher than three of the top 10, not to mention. the highest Instagram follower at 1.9 meters and the most enthusiastic viewer of their games via a regional network cable.

Everything is the smart business of the FSG.

But what would seem to happen if any agreement were rubber-stamped?

BIG PROFIT FOR TWO MEN

While the FSG is confident that they will acquire a profitable team at a good value with a growth ceiling, there are already two many in the Penguins who will benefit handsomely.

Ron Burkle has been part of the ownership of the Penguins since they were bought out of bankruptcy in 1999. His stake at the time was reported to have been around $ 22 million (£ 16.4 million). Mario Lemieux, a legendary player on the ice with the club, who took part in the team when he owed more than $ 30 million in unpaid wages due to the financial crisis, also became the owner at the time.

The duo and other investors have established the vessel and Sportico says the management structure will remain somewhat unchanged.

But both Burkle and Lemieux appear to be significant financial beneficiaries of all the deals sold to FSG, as they see a huge return on their investment 22 years ago.

STAYING IN PLACE

When the FSG arrived in Liverpool, much of the initial discussion was about the potential of the new stadium and whether or not the Reds would leave their spiritual home in Anfield.

Sites across Stanley Park were discussed, and in the end a decision was made to keep Liverpool where they were and to build on what was already there.

It is reflected in the major refurbishment of the DG and the ongoing work at the end of Anfield Road.

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For Pittsburgh fans, the concern about the new ownership has been greater than just the new stadium, and some are concerned about moving the team to a new city, which has been seen numerous times in American sports.

But it is clear that the Pittsburgh Penguins are not going anywhere and that it is not on the agenda, according to reports from the Pittsbugh Post-Gazette.

One part of it is that the market is strong. Pittsburgh has an average of about 18,500 viewers during its 41 NHL home games, has a high viewership on a regional cable channel and a very strong follower of social media, 1.9 million on Instagram and 1.8 million on Twitter.

It is also a market that is in sync with the communities in which FSG is embedded in Liverpool and Boston, cities with a strong identity and a proud history.

There is also a legal framework that prohibits new owners from applying for a transfer for the first seven years.

When it arrives, it is likely that the FSG would have already come a long way in trying to grow a team in the heart of Pittsburgh and Pennsylvania.

NOT THE LAST

An additional FSG portfolio is planned.

This year, John W Henry and his team have made several significant transfers.

The RedBird connection and the introduction of the highly experienced and successful Gerry Cardinale to the part, the relationship with LeBron James and Maverick Carter was strengthened by an investment by FSG, RedBird and Nike in JamesH Carter’s SpringHill Entertainment.

All indications are the start of a new journey for the FSG, with Liverpool still at the center of it, with £ 3bn the most valuable team in FSG’s portfolio to break the £ 8bn mark for the first time.



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The FSG is still looking for other sports teams to add. Because NFL team estimates are too expensive to plan for a takeover, attention is likely to turn to increasing the NBA franchise if a Penguins deal is made.

But European football teams are not off the agenda, although no progress has been made recently in this regard.

There are a total of seven teams with stakes between FSG and RedBird. The FSG apparently owns Liverpool, the Red Sox and Roush Fenway Racing, and the Pittsburgh Penguins may follow.

RedBird owns a majority stake in the French second division in Toulouse, a small stake in Spanish Malaga and a 25 per cent stake in the Indian Premier League Rajasthan Royals. The deal could make RedBird a big explosion in value in the future. IPL rights.

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