Los Angeles Staples Center will be named “Crypto.com Arena”

The Staples Center, home to Los Angeles sports teams such as the Lakers, Clippers, Kings and Sparks, will be renamed “Crypto.com Arena.” Yes, Crypto Dot Com Arena. The cryptocurrency exchange paid more than $ 700 million for 20-year naming rights. LA Times, which makes it one of the largest such deals of all time. Staples paid $ 100 million for the rights over 10 years in 1999.

The logo is reportedly unveiled on Christmas Day at the Brooklyn Nets Lakers, and branding at the Staples Center should go away by June. “Over the next few years, people will look back on this moment as the crypt bridged the mainstream,” says Kris Marszalek, CEO of Crypto.com. LA Times. “This is such a great move from friends [venue owner] AEG, because the next decade belongs to the crypt.

Clippers star striker Paul George is less convinced of the move. “I grew up … with the Staples Center being the place to play and the place to be,” he says in his comments reported Washington Postis Ben Golliver. “It’s definitely weird. It’s the same place, but it’s stripping history here… Fortunately, we haven’t been here too long.” Clippers, owned by Steve Ballmer, will move to a new arena called the Intuit Dome in 2024, with the Staples Center currently the only arena shared by the two NBA teams.

Based in Singapore, Crypto.com offers a Visa Rewards debit card that can be used with cryptocurrencies stored in users ’accounts after being exchanged on its stock exchange, as well as other cryptographic services such as NFTs and proprietary tokens. The company has dared to sponsor the sport in the past, including a $ 100 million deal with Formula 1 earlier this year and several partnerships with teams such as the Paris Saint-Germain, Philadelphia 76ers and Montreal Canadiens.

Of course, the NBA is no stranger to blockchain technology, as it has partnered with Dapper Labs to launch the Top Shot trading card platform, one of the mainstream NFT implementations to date. And earlier this year, the Miami Heat’s home in the American Airlines Arena was renamed the cryptocurrency FTX.

Leave a Comment