Several ex-MAFS bride Martha Kalifatidis has survived complaints that he has not made it clear enough that he is bursting with prods.
As pointed out Tim Burrowesin newsletter UnmadeAd Standards marked two posts made by Martha, one for the casual clothing brand Stax and the other for the Pilates company Fluidform.
In a message to Martha Stax, the complainant wrote that “it is not fair to vulnerable followers if he does not disclose that he is being paid to advertise the product.”
As for the Fluidform release, the problem was that the message “did not come to the public that he would be paid to advertise Fluidform Pilates.”
In a Burrowes newsletter, he stated that “although the identities of the appellants are kept confidential, the similar reference numbers in the two complaints indicate that they were close to each other, suggesting that they may have been from the same person.”
In the Stax case, the watchdog finally concluded that “the panel found that the focus of video and audio on product presentation combined with a direct link to the brand page, ordering information, use of discount code and brand tagging was all combined in a way that meant the commercial nature of the post.”
Regarding Fluidform, the panel wrote similarly that “the focus of video and audio on product presentation combined with a direct link to the brand page, the use of a discount code and brand tagging in a way that meant the commercial nature of the post was clear. was obvious.
Since then, Burrowes has pointed out that Martha Kalifatidis is now striving for “greater transparency” because her subsequent paid posts have included both paid partnerships and ad tags.
The above messages have also been subsequently modified to include the appropriate tags, as they should be.