NASCAR plans to track down those who illegally use their trademarks to promote the official “Let’s go Brandon!” movement.
It took more than a month, but NASCAR finally took a stand on the virus “Let’s go Brandon!” the movement, which began on Saturday, Oct. 2 at Talladega Superspeedway, after Brandon Brown secured his first Xfinity series victory of his career when the race was called early due to darkness.
When NBC Sports reporter Kelli Stavast interviewed Brown on the front edge of a four-lap, 2.66-mile (4.281-mile) high slope in Lincoln, Alabama, after his victory, the audience heard a song.
This three-word NSFW song about a former vice president was one that had been sung quite often in the months leading up to this competition, especially at stadium-filled stadiums throughout the United States during university football matches.
But Stavast informed viewers that it was “Let’s go to Brandon!” it was sung, though the microphones picked up quite clearly what was actually it is said.
“As you can hear the songs from the crowd,‘ Let’s leave Brandon, ’” Stavast said.
And with it, “Let’s go Brandon!” it became a viral meme – and has shown no signs of slowing down.
Clothes with the phrase “Let’s go Brandon!” Are made and sold. has become synonymous with the actual phrase sung, and “Brandon” has become a nickname for the aforementioned former vice president. Someone even put a “Let’s go” sign over Brandon’s Minnesota road sign. You understand the idea.
At no point in the post-race plus month has there been any sign of a slowdown in the trend, and NASCAR President Steve Phelps spoke about it before the championship weekend at Phoenix Raceway last weekend.
“The situation is unfortunate and I feel sympathy for Brandon and Kell. I think unfortunately it is talking about the state we are in. We do not want to associate ourselves with politics, the left or the right. We have, of course, and we have always had, as a sport, a huge respect for the presidency – no matter who is sitting.
As for paying Phelps to these two people, Brandon himself has commented, “Let’s go Brandon!” on social media (several times and at several different outlets).
However, Kelli has not addressed the situation, especially as to whether the sentence was born as a way to divert attention away from what was actually said – or whether it was really just a misunderstanding.
Phelps is not happy that the virus movement was started by NASCAR in all sports.
“Do we like it kind of starting with NASCAR and then gaining a foothold elsewhere? No, we’re not happy about it. But we’re going to continue to make sure we respect the presidency.”
It’s somewhat – actually more than somewhat – Phelps ’bold statement that NASCAR is not about politics, given that we’ve seen individuals use the sport to gather attention for the causes they defend on both sides of the corridor, all the way from Trump 2020 “Black life matters.”
However, NASCAR has been consistent in showing respect for the office of President of the United States. Most recently, Donald Trump gave the command to start the engines for the 2020 Daytona 500, and he was allowed to drive “The Beast” around Daytona International Speedway before the green flag.
But some of the clothes are made of “Let’s go Brandon!” the business has introduced NASCAR’s trademarked color bars, and Phelps added that NASCAR will follow those who benefit from using the said bars.
“We chase anyone (using logos) and get those goods. It’s not okay. It’s not right that you use our trademarks illegally.”
Of course, this could very well prove negative and instead lead to an increase in sales of such products in the meantime, as supporters of the movement basically laughed at Phelps ’remarks and found it quite amusing that he even bothered to intervene in the scenario. What will eventually happen on the trademark front remains to be seen.