Natalie Cramp: A skilled technical leader who leads by example

Women have paved the way in the technical field and achieved remarkable milestones. They have climbed the ladder of leadership in technology organizations by bringing different perspectives, skills and approaches to the table. One such striking example of the above statement is Natalie Krampe. Through her leadership, Natalie has a fitting example of how a technology company can thrive on having women at the helm.

Natalie is Manager of Abundance, a customer and business analysis agency that helps clients of all sizes make money on their data. She brings more than ten years of experience in leading private, public and third sector organizations through significant periods of innovation and change to the company. At Profusion, she leads a team of 80 consultants, data scientists, data architects, developers and digital marketing experts.

We at Insights Success spoke to Natalie to learn more about her journey and how her dynamic contribution to the technology field

Below are the highlights from the interview:

Tell our audience about your journey as a business leader until your current position at Profusion. What challenges did you have to overcome to reach where you are today?

My journey as a business leader has been about helping people solve problems, be it for their transformation programs for their companies, supporting the implementation of the London 2012 Olympics or tackling some of the challenges we face as a society that will have a broader public benefit. I truly believe that data is the way to solve our problems. As CEO of Profusion, we support people in tackling the challenges their organizations face using the power of computer science.

There are few female CEOs in data, and while it can be a challenge, it is also an opportunity to add more diversity in mindset and approach. One of the things I am very determined to do as a leader is to surround myself with as many people with different backgrounds and approaches as possible.

Tell us more about the company and its mission and vision.

Profusion helps companies grow using data and AI. We believe that data is often an untapped asset – widely available and often underutilized. We create interdisciplinary teams to look at people, technology and culture to integrate data-driven ways of thinking and operating. We not only help you create the data strategy that will support your business strategy, but we ensure that you have the technology you need to deliver it, the people who are skilled and confident to both deliver the projects and put the insight into games. in their daily roles and when you need us, deliver projects yourself.

Tell us about how you have made an impact in the tech industry through your expertise in the market.

In addition to working with companies to deliver groundbreaking data projects, I am proud of the work that Profusion has done to promote the ethical use of data, improve data literacy and create better representation in the industry.

Our Data Academy is geared to both develop computer skills in organizations and help under-represented groups enter the computer science field. Often, companies do not have the computer skills in the management of the organization to ask the right questions to their data, understand the art of the possible, and carry out the insights they gain. We enable organizations to develop their knowledge and confidence through training and support programs. We also support young people with different backgrounds to get their first opportunities in data, with exposure to commercial projects.

Describe in detail the values ​​and the work culture that drives your organization. Diversity and inclusion are at the core of our organization.

Profusion includes different ways of thinking and working because we basically believe that this gives better results. We are proud that our team of 80 people consists of over 20 nationalities with more than 25 spoken languages.

We have a foundation, Profusion Cares, which seeks to use data with purpose and impact to make a difference in society – it ranges from pro bono data projects to a major focus on supporting the next generation to embrace the data profession and secure opportunities in this. very exciting field.

Finally, innovation is not surprisingly an important tenet in our culture. We partner with leading universities to bring the latest academic thinking to our commercial clients and have won several awards for this collaboration.

If you get a chance, what change would you like to bring in the technical field?

Improve the diversity of the data and AI industry. As long as there are limited backgrounds and ways of thinking for our practitioners and leaders, there will be limited progress. We try to contribute to this through our Data Academy, where we bring graduates with different backgrounds into the industry and retrain existing managers with different competencies in data and AI. We operate according to a model, where for each course we sell, we provide places for education and charity leaders and teams to also get the benefits of this learning.

What do you think could be the next big change in the tech industry? How is your company preparing to be a part of that change?

Technology is moving at a faster pace than the law, and we have seen many cases where data and AI have been misused, in invasive or insecure ways. The field of data ethics is growing rapidly and is set to become the next big change in the industry.

There is always more than one business could do than maybe it should do. When a business could use the data to help, but a customer might consider it a violation of their privacy, then where should the balance fall?

It’s hard to have a single answer, so our Data Ethics Advisory Board helps us create The Good Data Guide, a set of principles and advice that companies can use when they do not necessarily have ethics available.

What would be your advice to budding female entrepreneurs who want to venture into the technology industry?

Acknowledge the skills you bring – it’s not just about being able to code. Data is a collaboration between technology, technical skills and business, and business understanding is essential. Understand the assets you bring to the table and find a role that lets you use those strengths. Second, ask for help and support – people like to be helpful and there is plenty of support available: networking groups, charities, mentoring schemes, free online training and more. Until you talk to them, you will not know what you do not know. Ask for help before you need it, and do not forget that you are never too old to make work experience.

It is crucial to have a support network both personally and professionally. It’s not a lie that it’s lonely at the top, and you need those people to help guide, challenge, connect, support, and listen to you – do not be afraid to ask. We all need help.

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