Netflix wants to be more strategic as it focuses its money on splashy, star-driven productions designed to delight its global subscribers. This means that its large-budget efforts must exceed certain criteria for viewer volume (and quality floor inspections) in order to be considered successful. This makes Dwayne Johnson, Ryan Reynolds and Gal Gadot Red message, released on Friday, November 12, such a fascinating case study.
The $ 200 million hit is Netflix’s most expensive film to date. As the investment level of any studio increases, so does the required return. Let’s go through the information to determine if or not Red notification took the hype.
As a new drive for transparency, Netflix revealed that the film, directed by Rawson Marshall Thurber, was number one on its global Top 10 film list. 148.72 million hours viewed worldwide Nov. 8-11. 14. The Robbery was ranked No. 1 in more than 90 countries and earned Netflix Film the best opening weekend ever. (Netflix claims it was so popular that The Rock fans then spent 6.76 million hours watching Jumanji: The next level, which rose to 10th place in the new weekly updated list).
The hours viewed can measure engagement, but it is also affected by execution time. It’s not a perfect reflection of popularity because it favors longer titles. Ideally, Netflix would also offer the completion rate, the percentage of subscribers who watched the content, and more. But large streaming services need to keep their rating information as dim as possible.
Still, this gives us a comparison of apples to apples between Netflix’s 10 biggest original films. Here are the most watched original movies on Streamer during the first 28 days of viewing:
- Bird box (282 million)
- Deletion (231 million)
- Irish (215 million)
- The Kissing Booth 2 (209 million)
- 6 underground (205 million)
- Spenser Confidential (197 million)
- Enola Holmes (190 million)
- Army of the Dead (187 million)
- Old Map (186 million)
- The mystery of murder (170 million)
After one weekend Red notification is already at the top of the Top 10. This is great news for Netflix bean counters. Although Ampere Analysis noted, exclusive streaming leaves small cultural footprints and interest is declining rapidly after the debut.
Most of Netflix’s original videos produce most of their viewing hours in the first two weeks. Within it, there is likely to be a significant decline as the average streaming film loses 63% of viewers per day from week 1 to week 2, according to Nielsen. Think of it as streaming alongside the main second weekend ticket drop. We need to check next week whether Red notification performed on average, exceeded expectations or was underweight.
Red notification is part of Netflix ‘s effort to develop a franchise IP that operates on the Disney model, although evidence suggests that the streaming content best suited to a sustainable cultural impact is TV series, not movies. Netflix’s ability to compile the IP address of a franchise movie library may be a ceiling, however Red notification has established a new franchise agreement based on initial interest.
Samba TV measures selected smart TVs using automatic content recognition technology. This equates to 28 million devices in the United States, according to Samba extrapolation data 4.2 million U.S. households watched Red notification as the first weekend stream on Netflix. This is the best opening weekend for all of Samba’s streaming movies that started in late 2020.
- Red notification (4.2 million)
- Mortal Kombat (3.8 million)
- Godzilla vs. Kong (3.6 million)
- Suicide squad (2.8 million)
- Without remorse (2.6 million)
- The harder they fall (2.5 million)
- Soul (2.4 million)
- Tomorrow’s war (2.4 million)
- Wonder Woman 1984 (2.2 million)
- Space Jam: A New Legacy (2.1 million)
However, the context is a big equalizer in the Hollywood battle for the eyeball and the focus areas. Netflix is the world’s largest TV network capable of delivering Red notification 74 million UCAN subscribers (US and Canada) at a time. Meanwhile, HBO and HBO Max connect 45.2 million domestic subscribers, while Disney + has amassed 40 to 50 million UCAN subscribers. Netflix’s most marketed movie with the most potential viewers Red notification is naturally positioned to cross established peaks.
It also helps Red notification is a live streaming release unlike the Date and Date title available in movie theaters. Still, claiming first place in any spectator competition is rarely a disadvantage in Hollywood.
Measuring viewer data in the age of modern media can feel like a bound darts. Different services use different metrics, while studios publish selective data that is optimized for headings. Netflix has announced Red notificationThe opening weekend is the largest ever, but the service does not allow outside sources to review these figures. So, a proactive content analytics platform, Diesel Labs looked at viewer engagement trends around the film’s premiere weekend and compared it to other high-profile SVOD releases to provide a new data point.
Looking at the trend of audience engagement this week, Red notification works closely with other SVOD-only publications (Soul, Army of the Dead, Tomorrow’s war).
While viewership is a key factor in the title’s effectiveness, the limited commitment surrounding the release suggests that “that title doesn’t produce as many“ heavy lifts ”as it could have,” says Anjali Midha, one of the founders and CEO of Diesel Labs. “Breaking through the audience and strengthening subscribers’ perception of value (or FOMO!) For the services they subscribe to is very important.”
Midha argues that measuring content in complex streaming wars should include “audience behavior in both viewer and conversation vectors.” Netflix has established itself as a mandatory service with the lowest turnover among premium SVOD players. But in general, the programming of streaming services that does not attract the attention of the public or strengthen their position in cultural life is difficult to sell the notion as mandatory subscriptions.
Reelgood is an extensive streaming guide that tracks all TV shows and movies available online and acts as a search engine for SVOD libraries. The service has more than 2 million U.S. users, helping to provide domestic digital viewership based on user interest.
Despite low scores in Rotten Tomatoes (35%), Metacritic (37/100) and IMDb (6.5 / 10), Red notification was Reelgood ‘s most watched movie on U.S. streaming platforms on its opening weekend. It helps that it was the biggest new release of this term in terms of streaming and theater. But if Hollywood relies more and more on front-loaded box office revenue to make a profit, it’s only natural that streaming success series will follow suit.
- Red notification
- The legend of Shang-Chi and the Ten Rings
- A jungle cruise
- The harder they fall
- The electronic life of Louis Wain
- Army of Thieves
Dwayne Johnson selected two of Reelgood’s three most-watched films last weekend. Red notification dropped on Netflix and A jungle cruise debuts at Disney + finally. Not surprisingly, The Rock remains the mainstream attraction.
Whip Media TV Time tracks U.S. viewing share of streaming services. TV Time is a global community of 19 million users, with 2.5 million daily users watching TV series and movies.
Whip Media found it Red notification was the second most popular streaming movie last weekend Shang-Chi which hit Disney + in the United States worldwide, it was the most popular movie last weekend.
According to TV Time users, its audience rating was 4.1 stars (out of 5) both in the United States alone and globally. This compares to an average score of 2.7 in the United States for action movies in 2021 and an average of 3.6 in the United States for Netflix 2021 releases. Overall, 4.1 is also better than the 2021 action film average of 2.9 and an audience rating of 3.6. for all 2021 Netflix releases.
Red notificationHis poor critical reception probably dampened the social debate surrounding the film. Let’s see how much Netflix weighs this element here; streamer previously refused to accept the sequel 6 underground despite high viewership due to quality concerns. But as for the crude answer, Red notification enjoyed its explosive debut on Netflix and is becoming its most watched original film.
Movie Math is an armchair analysis of Hollywood strategies for big news.