The Danish team wears training clothes with “human rights messages” at the Qatar World Cup

The Danish national football team will wear “human rights messages” in their training clothes at next year’s World Cup in Qatar.

Denmark earned a seat in the tournament last month. Following the team’s qualifiers, the Danish Football Association announced on Wednesday that it had launched a series of “critical initiatives”.

Qatar has been criticized for reporting discriminatory laws and conditions to migrant workers preparing the country for the tournament.

The Danish Football Association, known as the DBU, said the two sponsors of the training suits would refrain from exposing the clothes and would instead carry “critical messages and markings”.

It added that it also minimizes the number of trips to Qatar by staff and partners, so “participating in the World Cup finals is primarily a sporting participation and not a promotion for World Cup organizers’ events.”

Interior view of a football stadium with employees but no crowd.
The Danish football team will focus on preparing for the World Cup instead of participating in the promotion of the tournament.(Getty Images: Supreme Committee for Delivery & Legacy / Qatar 2022)

“The DBU has long been heavily critical of the Qatar World Cup, but now we are stepping up our efforts and critical dialogue to take advantage of the fact that we are qualified to work more for change in the country,” Danish football said. Union CEO Jacob Jensen said.

The union added that it would “conduct due diligence on an ongoing basis” in the selection of hotels and other services in Qatar to ensure that workers ’rights are respected. It also said it was considering other initiatives to improve conditions in Qatar.

In 2010, Qatar won the right to host the World Cup in a controversial FIFA vote that sparked a corruption investigation throughout the tender. FIFA found no evidence to justify the removal of Qatar’s hosting rights.

The emirate, which contains natural gas, has spent tens of billions of dollars to build hotels, a new transportation system and luxury stadiums to host the event.



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