Tidal is reinventing itself today as it seeks to step up its efforts to accommodate people like Apple Music and Spotify. The company today announced the release of its first free music level, two new HiFi levels and more. The company is also announcing new ways to pay artists.
In a press release, Tidal announced a new free level that is currently only available in the United States. This ad-supported level gives customers access to the entire Tidal music list and playlists with Tidal’s “limited pause.”
There are also two HiFi packages available for users to choose from, Tidal HiFi and Tidal HiFi Plus. Here are the details:
- TIDAL HiFi: Priced at $ 9.99 / month, this level provides uninterrupted access to HiFi sound quality. With TIDAL HiFi, members have offline features, access to features like TIDAL Connect and My Activity that provide personalized daily listening information.
- TIDAL HiFi Plus: Priced at $ 19.99 / month, HiFi Plus includes everything the HiFi level offers, in addition to fan-centric royalties and direct artist fees. HiFi Plus will continue to offer access to best-in-class audio formats (Dolby Atmos Music & Sony 360 Audio Recordings) and Master Quality Authenticated (MQA), as well as early access to exclusive offers and upcoming features.
One of the keys to Tidal’s reform today is a payment system that ensures artists receive a fair payment for their music. First, Tidal will launch monthly direct payments to artists as part of the Tidal HiFi Plus level.
The company says that every month, a percentage of HiFi Plus subscribers ’membership fees are directed to their best streaming artist, which they see in their activity feed. This payment directly to the artist is in addition to their streaming royalties.
Tidal is also renewing its royalty program:
From 2022, TIDAL will take a different approach to royalty payments. In this new model, royalties allocated to HiFi Plus subscribers do not add up. Rather, royalties are paid based on the actual streaming performance of individual HiFi Plus subscribers, as opposed to the industry-approved streaming aggregation method, which allows fans to play a greater role in the success of their favorite artists.
It remains to be seen whether these new announcements by Tidal will be enough to help the company gain traction in an increasingly congested and mature music industry. What do you think? Let us know in the comments!
You can learn more and register for Tidal on the company’s website here.
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